Principles of Marketing – B.Com. (Hons.) / B.Com. Programme | Semester 3
Explore the fundamental concepts and strategies of marketing with our study materials designed for B.Com. (Hons.) and B.Com. Programme Semester 3 students. Learn how businesses identify customer needs, develop marketing strategies, create value, and build strong relationships with customers.
In this subject, you will learn about:
- Meaning, nature, scope, and importance of marketing
- Marketing concepts and the marketing environment
- Consumer behaviour and buying decisions
- Market segmentation, targeting, and positioning (STP)
- Marketing mix: Product, Price, Place, and Promotion (4Ps)
- Product planning, branding, and product life cycle
- Pricing methods and strategies
- Distribution channels and supply chain management
- Promotion, advertising, sales promotion, and integrated marketing communication (IMC)
- Recent trends and developments in marketing
Get easy-to-understand notes, practical business examples, important concepts, revision material, and exam-oriented questions to prepare effectively for university examinations.
Courses: B.Com. (Hons.) / B.Com. Programme
Semester: 3rd Semester
Subject: Principles of Marketing
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